1. Speed.
A fast-loading home page is very important. Don't make your visitors
wait without warning.
2. Purpose.
What are you trying to accomplish with this web page?
3. Navigation.
How easy is it to locate desired information?
4. Usability.
Is it easy to read and grasp the contents at a glance?
5. Timeliness
How fresh is it? Do you update content daily, weekly, monthly, or
never?
6. Design.
Are you properly expressing the site's personality and image?
7. Call to action.
What's the next step? Do you request information from the viewer or
suggest another page?
Adapted from Roger C. Parker's NewEntrepreneur.com