There are dozens of CPOs across the country, why should drivers filter for Moto CHARGE when they open Zapmap?
Because Moto CHARGE offers something most CPOs simply can’t: the full motorway journey and charging experience, not just the charger functionality.
We’re uniquely positioned as the only motorway service operator that owns the entire customer experience for EV charging. From the Moto branding and marketing, to charger UX and UI, to plugging in and payments, to grabbing a coffee, using the washroom and retail facilities, or taking a proper break while you charge.
Drivers can also expect:
- Ultra-rapid charging, with chargers capable of up to 400kW, helping minimise dwell time
- Roll out to prime motorway locations nationwide, exactly where long-distance drivers need them most
- Simple payment options, including via Zapmap, contactless, Apple Pay, Google Pay, and major roaming platforms and RFID cards
- A network designed around clarity, reliability and ease of use, not complexity with constant improvements based on real-time feedback and 24-7 support
When drivers filter for Moto CHARGE, they’re not just choosing a charger but they’re choosing a dependable stop designed around the realities of motorway travel as we continue to development our network.
What's been the biggest surprise for Moto CHARGE so far this year, and how have you responded to that?
One of the biggest surprises has been just how quickly driver expectations have evolved.
EV drivers are no longer simply asking “Is there a charger available?” (which Moto has excelled at through rolling out over 1,000 high powered charging bays), they now expect fast, reliable, frictionless charging that feels seamless to their journey, in which Moto CHARGE is fully committed to.
That’s pushed us to focus even harder on the customer experience and champion customer metrics by:
- expanding high-power charging infrastructure to key locations
- simplifying payment and access
- improving wayfinding and on-site visibility
- designing the experience so drivers can charge confidently and get on with their journey
- improving lighting and weather protection with new canopies
The shift has reinforced something we’ve always believed: motorway charging needs to feel straightforward, dependable and intuitive.
What is your most unique location in your network and why?
Moto Exeter is one of our most unique locations.
It’s a critical gateway for drivers heading into the South West and Cornwall, particularly during peak holiday periods which makes charging reliability there especially important.
With the addition of 24 Moto CHARGE chargers, our Exeter location is one of the largest high-powered mega hubs in the UK with 100 Ultra-rapid charging bays.
What makes it stand out is the combination of strategic location on a major leisure route and high EV demand from long-distance travellers. Exeter is where drivers can expect the full Moto experience and brand line up, where they can properly and confidently recharge themselves while their vehicle charges.
Moto Exeter is one of the largest high-powered superhubs in the UK with 100 ultra-rapid charging bays
What is your main priority when developing a charging hub?
100% the customer experience and journey. We know that we are in a strategic position to be able to affect each customer touchpoint from turn ins to charging facilities to the whole Moto rest offering so as mentioned, have been improving our Super hubs and mega hubs at each roll out from lighting, canopies, wider bays and accessible UX experiences. This also guides our installation plans to bring charging to those sites that are both underserved or overcapacity to ensure every customer can charge their vehicle effectively on the motorway network.
How are you making the charging experience simple for drivers across the UK?
Simplicity starts with removing friction. We’re focused on making motorway charging feel intuitive from start to finish spotlighting the customer experience. With clear motorway wayfinding into our sites, easy-to-identify charging bays, intuitive charger interfaces and multiple payment options, Moto CHARGE is proactive in giving customers reliable ultra-rapid charging where drivers actually need it.
Because we operate the wider motorway service environment too, we can think beyond the charger itself and create a joined-up experience that works for real journeys.
Moto CHARGE Ultra-rapid charging at Toddington services
What can electric car drivers expect from Moto CHARGE in the next six months?
Drivers can expect continued growth and investment which means more Moto CHARGE locations across the motorway network. We have plans to continue our roll out to locations such as Doncaster North and Leigh Delamere East to supply more Ultra-rapid charging capacity with a continued focus on reliability and uptime. Combining EV and customer metrics, we will continue to make refinements to customer experience, from signage to usability to accessibility making motorway EV charging transformational.
Our ambition is simple: to set the standard for motorway EV charging in the UK and ultimately brighten people’s journey through life!
What would be your question for the next CPO we speak to?
We all want to accelerate EV adoption, but grid access can be a major bottleneck. What’s been your biggest challenge when it comes to securing power and progressing new sites?
Moto CHARGE 400kW Ultra-rapid charger
